Friction is a Process to an Idea

| Posted by on Friday, July 9, 2010
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    Consuming yogurt without spoons is a daunting task. However, we were on campus and one of our study mates was a grad student so the food was, technically free, and there was a foodcourt nearby for utensils. Yet instead of exerting ourselves from the studyspace, we brainstormed different methods of consumption.

    If we didn’t have spoons to scoop the yogurt, what other accessible utensil could we use to eat? After tossing a few ideas back and forth, I suddenly realized we could use plastic drinking straws to drink the thick liquid, or chop half of the end to create a makeshift straw similar to a slurpee elongated spoon!

    According to Boris at the Next Web, attempts to explain this thought-action process within the framed context of entrepreneurs, which I believe could easily be used from a designer’s perspective.

    There are several ways that [designers] find great ideas. They might see something that amuses them, or they see a combination of technologies or services that could be combined into something new. [Designers] notices friction in a process, annoyances in a product or becomes irritated with a process and decides to do something about it.

    One big source of inspiration however is the thing that [frustrates] defines… the difference between ‘normal’ people and [designers] is that generally, the former tend to try to avoid situations where that kind of friction can surface.

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