iat 100

IAT 102: In this course, students will learn the foundations of visual communication through lectures and exercises in typography, image production and meaning making.


iat 100

Through several design processes, they will develop the ability to conceptualize, take into account target market, stakeholders, differing media forms, contexts of communication and evaluation.

Visual skills will be augmented with verbal skills in the form of verbal presentations. Skills in critical thinking will be stressed through discourses of contemporary design issues, the range of design disciplines and regional and international design contexts.

IAT102_magspr_original_1
(before) 1970′s photography magazine 2-page spread discussing manual re-touching skills

  • Always seek criticism
  • Work within the grid
  • Be prepared to use as many or as little columns/rows as possible
  • Focus on different sections (squares) that are created within the grid
  • Justify, kern, and crop
  • Usage of complimentary colors is important
  • Do not be afraid to make it look unrecognizable from the original
  • IAT102_magspr_original_1

  • there is a difference between whitespace and deadspace
  • add color blocks, use a variety of fonts
  • Keep It Simple, Stupid
  • and… there is good and then there is good & simple
  • IAT102_magspr_original_1

  • use borders/bars of color or white spaces to distinguish/emphasis/division focus of interests (text, images, etc)
  • cohesion and juxtaposition do not go hand in hand
  • be PLAYFUL: break up text, center, and intersect
  • IAT102_magspr_1
    (after) 2009′s photography magazine 2-page spread discussing manual re-touching skills


    What I Have Learned From Designing Magazines

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    Obey the Grid. Then break it!

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